Marketing Management

  In an initial post of at least 300 words, address the following: What is marcom? How have the functions within marketing communications become more integrated? Discuss in your own words. What does the Forbes writer Judy Begehr say about how content will impact the IMC? Discuss. Where do the IMC communications tactics fit within the marketing management flow chart and why? Review the FEMSA 2021 Annual Report and discuss how you would apply marcom and IMC to impact the operations of . Incorporate concepts and examples from this weeks lecture in your post. Must refer to at least two credible resources in addition to the course text.