You will be required to write and present a marketing plan for a product, company, or a service. There is an excellent template in the appendixes of your
textbook (I attached this). This template is an example of a marketing plan and does not need to be followed exactly. Not all marketing plans are alike, so you
are free to set your plan to meet your needs. The marketing plan is only as good as the information it contains and the effort, creativity, and thought that went
into its creation. Every marketing plan will have different content based on the product, company, or service. Try to keep your marketing plan on a local scale.
It might be fun to write a marketing plan for a company such as Disney but to complete the plan might be unmanageable compared to a more local product,
company or service. You will need to write your plan and submit it using Blackboard. You will also be required to record your presentation.
The marketing presentation must be presented via video recording (online course). The presentation should be 10-15 slides and cover major areas of the
paper. Think of yourself as a consultant pitching an idea for a service/product/brand to investors.