cover the elements of the Marketing mix with critical discussion why you consider or will not consider any of them supporting your view based on the previous experience, target-market specifics, etc.
Your plan should include the following:
Marketing plan structure
Number of marks
Elements of PESTEL analysis of the country – relevant considerations only. All relevant indicators should be concisely presented in a table pointing out their expected positive/negative impact. The statements should be backed up by adding data-derived insights. Statistical data supporting the analysis should be presented in figures and tables.
Up to 20 marks/about 400 words
Target market: a description of your target market segment – its characteristics, size (number of potential target customers, sales volume) and trends