Marketing, Price, price and promotion

From BOONE/KURTZ. Contemporary Marketing, 14E. © 2010 South-Western, a part of Cengage Learning, Inc. Reproduced by permission.
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What are some of the key customer touch points for Ogden Publications?
How does Ogden Publications use integrated marketing communications to provide a consistent message across these customer touch points?
How does Ogden Publications benefit from using integrated marketing communications to respond to the actions of their competitors?”