Marketing research is an important aspect of marketing planning and understanding consumer choice. Primary research helps the organization determine its target market and understand how likely they are to adopt a product or service. It is also a way to learn what is important to consumers. Secondary research helps the organization learn about industry and market issues and trends and how they relate to the organization.
Review the Case Study document.
Analyze the results of the marketing research performed by the Faith & Main Consultants from the Case Study regarding the perception of the organization’s women’s health services.
Assume you have decided that the organization needs to conduct additional primary research to get to the heart of consumer choice in the market:
Explore which tools or techniques would be most effective and efficient in terms of gaining the most results at the lowest cost.
Explore the type of additional information you believe is needed in such research.