Go to http://www.strategicbusinessinsights.com/vals/presurvey.shtml, and take the VALS Survey. Report on how marketing researchers are using this information.
Your write-up should be 500+ words in length. Provide as much detail as possible.
1. View the Domino’s Pizza video using the web link above this discussion board. Then answer the following questions in 150+ words.
•
o Explain the role that marketing research played in the creation and launch of Domino’s new pizza.
o Are there more effective ways that Domino’s could have gone about its research process?
o Why did it take so long for Domino’s to realize that customers didn’t like its pizza? Was it an accident that it made this realization?
Module 6
Describe the level of involvement and the involvement factors likely to be associated with buying a new computer. Do you think Apple’s website at https://www.apple.com/mac/ simplifies or complicates the process for the average consumer? Explain!
Your write-up should be 500-1000 words in length. Provide as much detail as possible.
1. View the Goodwill video using the web link above this discussion board. Then answer the following questions in 150+ words.
• Describe different types of Goodwill customers.
• Which of the four sets of factors affecting consumer behavior do you believe most strongly affects consumers’ purchase decisions from Goodwill?