Compose a paper 6-7 pages of length, not including a cover page and a references page with the title:
Marketing Specialization
Does the strengthening of marketing by corporate CSR initiatives depend on the industry sector? Compare consumer products, to industrial products to consumer services.
Everyone talks about CSR! Yet, both the actions of companies as well as the perceptions of consumers are mixed between authenticity and fakeness. Authentic CSR can be a powerful tool in the efforts of marketing CSR that is practiced because it simply projects the image of a “nice company” can be a cost to marketing efforts
Your paper should address the topic by integrating information from multiple sources. You are definitely allowed to also express your opinions, as long as you support them with references.