Define Your Marketing Strategy
Teams will develop a summary of marketing decisions to include the following:
Provide an overview of the organization and a description of your marketing system that is engaged in implementation of a marketing strategy. Use feedback from the assignment in Week 2 as well as important lessons learned since then about collaboration with entities inside and outside an organization. Insert diagrams as appropriate.
Define the problem that your organization is attempting to solve (WITHOUT referencing the product or solution) as it creates a new market. opportunity for your organization. Briefly explain why solving that problem will create value for business, customers, and society.
Create a customer profile for the people or organizations that share the stated problem. Provide a summary profile of the potential customer group including the reasons they share the problem, a list of their common attributes, and their motivations for seeking a solution to the problem. The profile should include rough estimate of the number of potential customers or size of the market.
List the marketing strategy goals and success measures. Explain why achieving these goals will provide value for the business, customers, and society.
Describe the Product or solution developed to address the problem. Explain how the product attributes align with creating value for business and solves the problem for customers. If relevant, include product attributes that impact creating value for society. Include any relevant decision matrices that support your decisions.