Description
This is a group project and my part is Section 4: Brief summary and planned actions going forward. Please refer to my peer’s previous work.
Objective: The objective of this marketing strategy memo is to give an overview of your firms’
marketing strategy. Focus on the marketing strategy objectives, actions taken to achieve these objectives and outcomes. Link your strategy to the MIM model.
Formatting guidelines:
Link to the MIM model and other readings
Structure
Section 1: Brief overview of a firm’s performance
Section 2: Marketing Strategy
Focus on your marketing strategy- specifically
Brand portfolio strategy: New brands, brand modifications, withdrawn
brands: What is the strategy of your firm and why?
Segmentation, targeting, and positioning strategy for each brand
Review of Innovation and R & D strategy
Competitive strategy analysis:
Present actions you are taking and evidence/reasoning to support
your actions
Section 3: Lessons learned
Section 4: Brief summary of planned actions going forward.