- Develop a valid marketing research survey for a sport marketing department at a college or professional
sports team. Review your chapter reading before submitting. The surveys should be good enough to submit to
the sports marketing department . The survey can include questions focusing on demographics, geographics,
consumption patterns, motives for attending, and evaluation of services. (Should be more than one page when
you are done). - Then design an effective 20-item questionnaire focusing on attendance and enjoyment issues as they relate
to attending a collegiate or professional game.
Research surveys, but do not copy anyone else’s survey from the internet
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