Marketing's role in an organization.

  Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this video will help you lay the foundation for a successful marketing endeavor. The presenter, Drew Boyd, is a professor and consultant with 30+ years of marketing experience for major brands. In a 3-5-page essay, talk about marketing's role in an organization. How can marketing help with analyzing a business, its customers, and its competitors? How can a marketer develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion? How can you use a marketing plan guide outside agencies and vendors? How can you measure marketing performance.