The External Environment – Chapter 3 of Mastering Strategic Management & CNBC articles posted on Canvas about Ford and Jeep
- Define an industry. Are Ford and Jeep in the same industry? Why or why not?
- What is a five-forces analysis? Describe each of the five forces. What is the underlying principle behind a five forces analysis.
- Based on the two articles posted, which one of the five forces is strongest in terms of affecting profits, and which one is weakest? Explain.
- What is a strategic group map? Why is it useful?
- Draw a strategic group map of the auto industry. What strategic groups do you see? Which group has the largest market share?