- Discuss how you will audit your brand (ch.9) including the brand inventory and the brand exploratory.
- Describe your brand equity management system (ch.9) and include the three steps.
- Describe qualitative research techniques, quantitative research techniques, and social media
listening/monitoring research techniques (ch.10) applicable to your proposed product and brand. - Develop the three-step brand architecture strategy (ch.12) applicable to your proposed product and brand.
- Discuss strategies for managing your proposed product and brand over time (ch.14) including reinforcing