Media and Culture

Media messages foster stereotypes, ideals of a culture, when they reflect and reinforce cultural values. They often contain combinations of gender, age, social class, ethnic values etc. Watch one hour of television. Observe and record the commercials that are shown over this hour What message(s) (stereotypes, cultural values, etc) does each commercial seem to convey. Explain examples. Do you feel any of these commercials use psychological tricks in their advertising? Explain.