Description
Options 1 and 2: Media Kit News Release
Write a news release related to your portfolio assignment (for either Portfolio Project 1 or 2).
Your release should be 1 page and follow the formatting and content guidance in Chapter 5 of your course text.
Strong CT assignments will:
Be properly formatted for the purpose of the writing.
Demonstrate clear mastery of the tips and recommendations for writing effective news releases.
You will receive feedback and then will be expected to revise your news release to improve your media kit/virtual writing portfolio.
Option #1: Media Kit
For Portfolio Option 1 you will gain experience in the process of creating a media kit to launch a “new product or service.” The new product or service you choose is entirely up to you – and it can be as practical or wacky as you choose; however, it must be something that DOES NOT exist AND it has to be something that solves a problem.
Your portfolio should conform to professional writing and formatting standards, as described in your course textbook. It SHOULD NOT reflect APA formatting.
For the launch and project you are required to incorporate:
A pitch letter to an appropriate media outlet for the product or service.
A properly formatted news release. (Note: this is your Portfolio Project Milestone from Week 3. Review the Week 3 Portfolio Project Milestone grading rubric to understand how this assignment will be graded.)
A fact sheet. (Note: this is your Portfolio Project Milestone from Week 4. Review the Week 4 Portfolio Project Milestone grading rubric to read the grading rubric to understand how this assignment will be graded.)
A feature article or op-ed.
Original visuals (e.g., photographs, graphic design). (Note: this is your Portfolio Project Milestone from Week 6. Review the Week 6 Portfolio Project Milestone grading rubric to understand how this assignment will be graded.)
At least a 30-second piece of original multi-media material.
You are encouraged to be creative (see chapter 6 on examples of how media kits have been customized to match the products/services they’re pitching).