Choose a product or service made by an organization that is large enough to generate primary as well as secondary research resources. Research the product or service and write an analysis of your findings. In your analysis: • Describe the company and relate the product or service to the mission or values of the company. • Assess how well a company’s product or service meets customer requirements related to a product or service. • Analyze the company’s competition in relation to its product Of service. • Explain how product positioning strategies contribute to competitive advantage in The marketplace, and assess strengths or weaknesses of the strategies used. • Explain how the company’s product strategy attempts to carve out a niche or maintain market share leadership. Consider branding, design, product positioning, and other relevant product-related elements. Based on your executive audience, your case study should be well organized and written in clear, succinct language. Follow APA rules for attributing sources that support your analysis and conclusions. Academic Integrity and APA Formatting As a reminder related to wing APA rules to ensure academic honesty: 1. When using a direct quote (wing exact or nearly exact wording), you must enclose the quoted wording in quotation marks, immediately followed by an in-text citation. The source must then be listed in your references page. 2. When paraphrasing (using your own words to describe a non-original idea), the paraphrased idea must be immediately followed by an in-text citation and the source must be listed in your references page.