Critically consider which is most effective in advertising — a licensed song or a jingle? You may use our case study, Coca Cola, as your key reference or choose your own to explore the role and efficacy of the popular song in advertising.
The explaination: it means explore the role of music in advertising and why it seems to be useful, effective and important as an element in selling- you don’t have to write about Coca Cola it’s just that they have a very long history with songs and jingles so they’re a good example. You can also evaluate which is better for a brand – a jingle or a pre-existing song – by choosing and looking closely at an example of both kinds.
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