Your professional sports arena that hosts a NBA franchise is experiencing a decline in parking revenue. You
have a suburban location with significant on-site parking. However, there is a nearby outlet mall with free
parking and several popular local restaurants. Patrons to your arena are frequently eating at the outlet mall
prior to games and leaving their cars there. They are walking across busy main roads to get to and from
your arena for games. This is reducing parking revenue and pre-game consumption of food and beverage.
Additionally, there is a real concern about pedestrian traffic crossing into the arena while cars are trying to
enter and exit the arena lots. What strategies would you use to address this problem without creating a
public relations issue for customers?
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