1. What is your client’s BATNA? What is your client’s reservation value?
2. What is the other party’s BATNA? What is the other party’s reservation value?
3. What is the ZOPA range? What is your strategy for claiming the greater proportion of the ZOPA?
1. Enter negotiations with their counter part for the endorsement contract;
2. Maintainacommunicationslogthatcapturesthedate,method, items discussed, and out comes of each communication.
prepare a 1 page letter to your client advising the outcome of the negotiation.