Online brand community

Posted on by Leakey
  1. Identifying an online Brand community.
  2. Identifying and critically analyse the issues related to the creation and sustaining the online brand community.
  3. Identify and critically analyse the narrative surrounding the brand.
  4. Identify and evaluate the potential inter-brand brand relationships and their impact.
  5. Identify and illustrate the importance of the shared consciousness, rituals and traditions, and a sense of moral responsibility.
  6. Critically analyse the interaction of Consumers with the brand name, logo, language, stereotypes and culture perceptions, and any other aspect of the brand in terms of their membership of the online brand community.
  7. The role of perceived benefits in online marketing communications.

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