Online Cinema Commercial Promotion Plan

  1. Financial Data – 1 year of projections, by month
    Estimate expenditures (cost) for each promotion mix vehicle
    Estimate Impact – if you can’t measure it, you can’t manage it
    You must estimate revenue at a minimum, but can also calculate profit as well
  2. Measurements & Metrics
    Explain the chosen metric for each Promotion element (e.g. sales, market share, awareness, etc) – they will not
    all be the same
    Estimate the achieved metric for each Promotion element after twelve months – aka what re your first year
    goals
  3. Conclusion – write a short conclusion, tying it all together (1-2 paragraphs)

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