Pick an organisation in UAE , you are required to produce a 3 year strategic marketing plan, which
illustrates how you as a Marketing Director of the company are preparing to strategically and critically
address conditions of the current market to ensure future business success. Within the work you should
reflect upon the various theories and concepts of. Marketing planning process. Very important: Be critical
about academic concepts, which were discussed in class and/or you, read about in your own independent
studies and relating the same with the current UAE market situation.