Review and critique the case study: Design Thinking and Innovation at Apple by
Stefan Thomke and Barbara Feinberg (2012). It may be helpful to print the case study and
highlight useful sections and/or take notes as you read. The output will be a 1,200 word
report that responds to the following four questions:
1) In the students view, how does innovation and strategy work together at
Apple?
2) Identify the innovation approach Apple has successfully used to identify
customers’ needs, and how did it help them to continue to stay ahead of the
competition?
3) What role did Apple’s people have, in the company constantly coming up with
innovative products, and how did the culture at Apple encourage/discourage
them?
4) What impact did Steve Jobs have on Apple and what did he bring, personally,
to the organisation? What was Steve Jobs view of process and innovation?
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