Read the article below and write a detailed summary on Personalized Pricing strategy.
-Reference and link to the article.
Mohammed, R. (2017, October 20). How Retailers Use Personalized Prices to Test What You’re Willing to Pay. Retrieved from https://hbr.org/2017/10/how-retailers-use-personalized-prices-to-test-what-youre-willing-to-pay
-How Retailers Use Personalized Prices to Test What You’re Willing to Pay
Have you ever looked up flights or hotels on an app on your phone, only to open your laptop and see different prices?