The SK-II Globalization Project In this case assignment, you need to answer the following questions:
- As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)?
- Does SK-II have the potential to become a global brand within Procter & Gamble’s worldwide operations?
- Which of the three market options should Paolo DeCesare recommend to the GLT?