Physical and mental health conditions are one source of social stigma in this society with clear messages on the value of physical attributes as sources of ‘health” (think of the ads for exercise equipment, etc). Imagine that you live in a culture where physical health is severely stigmatized and mental health is treated as a primary measure of being “healthy.” You have a physical illness (allergies, diabetes, etc.) and are looking for work. Your illness is chronic but manageable with treatment.