Respond in great detail each of the following FIVE questions.
Q.1: Let us assume that a vaccine is approved in October 2020 for COVID-19.
Choose CANADA as my country. However, if your last name starts with any character between A-S, then you CANNOT select the United States as your country. Please define in detail your market segment for this new vaccine. Please use the concept of 5Ws and 1H as well as SWOT of marketing in the country of your choice. AND, please provide appropriate citations throughout the answer. (HINT: Chapter 6 (Market Segmentation), and particularly slides 4-10;).
Q.2: Now that the product (i.e., COVID-19 vaccine) is available in the country of your choice, as addressed in the question above, please devise a comprehensive distribution plan of action. Please use the answer you gave in the above question to build on an appropriate distribution plan in detail. (HINT: Use Chapter 10 as a guide. Also incorporate the concepts of 5Ws and 1H as well as SWOT).
Q.3: Building further on the above two questions, please identify at least 5 different channels of advertising the product that will work in the country of your choice. Basically, conduct a comprehensive SWOT analysis for each channel of advertising that you selected. (HINT: Use chapters 10 and 11 as a guide; list the SWOT items in a bullet format for each separately)
Q.4: Physician-patient communication is an important aspect of better health outcomes. Please identify at least 3 issues and then provide at least 3 strategies to improve communication between family practice physician and patient in the table provided below:
Pertaining to patient’s: List 3 Issues (you can use examples) Strategies for improvement
Age
Gender
Education
Location (rural/urban)
Income
Race
Q.5: Unfortunately, marketing has at times being linked to manmade epidemics such as “Opioid Epidemic”. Please use chapter 6-14 as a guide and address in detail the following issues as it pertains to opioids:
- Global opioid market – please provide stats for at least 3 countries of your choice;
- Different types of opioids (western medicine/alternative medicine) used/abused/misused in different parts of the world;
- Most common opioids in the U.S.;
- What is the distribution network related to opioids in the U.S. healthcare system;
- The 5Ws and 1H of some of the factors that are causing the ‘opioid epidemic’ in the U.S.;
- What are some social; behavioral; economic; community; etc. impact of the opioid epidemic;
- Ethical dimensions of marketing opioids – to healthcare professionals as well as directly to consumers;
- Give examples of some prominent high profile individuals who were victims of the opioid epidemic in the U.S. over the past decade (give it a marketing perspective).