Select one of the case applications from the textbook
-Planning for Holiday Shipping at FedEx
-Shifting Direction
Perform part of the steps of the strategic management process
Identify the organization’s current mission, goals, and strategies (today)
Develop the external analysis, identifying the opportunities and threats
Develop the internal analysis, identifying the strengths and weaknesses
Make a table to present all of the SWOT areas
Formulate the strategy to achieve a competitive advantage, and explain how it will be implemented and evaluated