You have been hired as an advisor to a CEO and her small company that has
produced a health care product that has the potential to cause controversy with the
media and other competitive stakeholders. You have been asked to present a 2-3
page report on methods the company can use to prevent and help plan for a
potential crisis that may erupt. Use chapter 3 from Weiss and at least two other
sources you locate to present your recommendations in a plan to the CEO.