Choose one of the following topics:
1. Select a real-life company with at least 50% of its sales coming from its domestic country market. Choose one of its new (hi-tech or non-hi-tech) products launched within the last three years. Evaluate its performance and put forward reasons for this performance.
2. Focus on a new (hi-tech or non-hi-tech) product already developed but not yet marketed by a company. Demonstrate how you are going to market this product in the most effective manner.
3. Identify a new (hi-tech or non-hi-tech) product concept that you develop and intuitively think could be successful in the market. Elaborate what you are planning to do on the way from this new product concept to new product launch, in order to maximize the probability of its market success.