Programmatic Advertising

    Would programmatic advertising be applicable for GE, or should they approach sites and apps and do direct deals only? Come up with a pie chart explanation of how you would break out your budget to reach this target audience for GE. In addition, respond to the following questions: 1. How does scale and targeting differ by offering (TV, outdoor, radio, digital, etc)? 2. Why would audience targeting be important for a brand like Coca Cola vs. GE Appliances? 3. What advantages are there for social and native formats for GE? 4. Would programmatic advertising be applicable for GE?