Research Purpose, Questions & Hypotheses (2-3 pages) Ben
• Explains why the research is being conducted (e.g. motivation and context for project, what we hope to learn or accomplish, etc.).
• Clearly states the specific research questions (and related hypotheses for quantitative analyses) you investigate. These questions should be related to client objectives and grouped by method (i.e., interviews and survey). Explain why you asked these questions (e.g. what you hoped to find out).
Findings & Recommendations （3 pages）Ben
• Section 2: Findings and Recommendations from Survey
• Summarizes the major findings of the survey research in a way that tells a story and addresses client objectives.
• Where appropriate, integrate insights from open-ended questions.
• Findings should be structured around key research objectives, and should discuss implications (e.g., finding X means this group is more important than you previously thought, or that you should do more research on Z, etc.) and/or recommendations (e.g., finding X suggests that you should consider doing Y).
• Findings should be supported by data (i.e. provide values in written text to support claims) and correct statistical analyses (i.e. descriptive, inferential, and associative).
• Findings should also be supported through display of charts, graphs, and/or tables, generated from SPSS, PowerPoint or Excel. Charts, graphs, and tables should be easy to understand, properly labelled, visually appealing, relevant to the findings, and representative of sound statistical analyses. Each chart, graph, and table needs to make a point, and that point should be emphasized in the title of the visual.
• You should also discuss the limitations of this research (i.e. what could have been done better) and suggest further avenues for future research.