Project Management at Global Green Book Publishing

Why did Global Green Books Publishing struggle? What were the specific PM solutions that were introduced by Samantha that worked? What kind of suggestions would you give to Brad and Jim if you were the PM? Are you aware of other similar start-up businesses that struggle in a similar manner? How did they overcome the challenges? Global Green Books Publishing is a technology intensive business, but Samantha is not technically knowledgeable, will she continue to be a successful project manager?