RBV Analysis

This exercise reveals how a firm can utilize RBV theory to identify, gain, and sustain competitive advantages.
Instructions 1. Step 1 Develop a “Resources” by “Empirical Indicators” Matrix. Place on the left side 10 key resources of a firm with which you are familiar. Across the top are the three empirical indicators: Rare, Nonimitatable, and Nonsubstitutable. Along the far bottom and far right of your matrix, add a row and a column to record “Total Summed Values.” 2. Step 2 Within your matrix, rate each resource on each indicator on a 1 to 5 scale, where 1 is exceptionally low and 5 is exceptionally high in terms that the resource is Rare, Nonimitatable, and/or Nonsubstitutable. 3. Step 3 Sum the rows and columns to determine the extent that each resource and empirical indicator is being utilized effectively. 4. Step 4 Discuss implications of your analysis.