Assume that your team has been hired by Meredith Collins, the Vice President of Marketing for Reed Supermarkets to help them find the most effective means of
gaining a leadership position in the Columbus, OH market. Your situation analysis will address the following key questions listed below.
What type of store does your team view to be the biggest competitive threat to Reed Supermarkets? Is it dollar stores as was suggested in the case; or some
other type? Why do you say this?
a. Complete a brief SWOT analysis in quadrant form for Reed, featuring Strengths, Weaknesses (internal factors), Opportunities and Threats (external
factors). Provide your top 3 elements for each quadrant.
b. Versus the competitor that you’ve selected, what Strengths and Opportunities can Reed exploit? What Weaknesses and Threats will be most difficult for
Reed to surmount? Why do you think this is so?