Do a marketing research project on Facebook INC. that needs to be APA 7 citation and Bibliography page as APA 7 as well. In this project, it needs to have a Situation analysis showing (for example showing if sales increasing or decreasing and net income increasing or decreasing. Is brand awareness increasing or decreasing. Is market share increasing or decreasing, is the industry growing or not.) Another good analysis to use is Swot analysis(which shows the Strengths, weaknesses, opportunities, and threats) BCG model and Pestle analysis is good as well. Need to compare Facebook to its competitors like Snapchat, LinkedIn, and Twitter.
Each paragraph must have an in-text citation. APA 7 format and Bibliography page
B Industry: Background & Situation Analysis: 500 words, For the industry I was going to talk about the social media industry as a whole.
C Company: Background & Situation Analysis: 250 – 500 words
D Brand: Background & Situation Analysis: 250 – 500 words
E Strategic Focus: Mission, Vision, and Values: 250 – 500 words