Compare Boots Company based in the UK with another boot which exists different country. Environmental analysis. Internal and external factors. Which is micro and macro.
Segmentation,targeting,positioning
Buyer Behaviour
Trends, innovations
market entry ( international country )
Satisfy customer – Acquisition, retention( 7P’s marketing mix two countries of your choice UK and … domestic and international ) – store design, retail buying
-How do we adapt?
And use the dimensions of international retail
In promotion part push vs pull?
Price part (penetration,…,.. which one are they using ? )
segmentation ( geographic , demographic , psychographic ? )
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