Revenue Management for Holiday Inn

Requirements: (information) Areas that Holiday Inn could be improved through the implementation of revenue management. – Anticipate future demand through forecasting techniques – Optimize prices for different segments through segmentation and optimization – Increase direct bookings/cut costs through incentives – Increase demand/revenue through search engine optimization
(what exactly needed to be written) Base on above information, focusing on three of the areas (or any areas could help Revenue Management for Holiday Inn), propose a revenue management strategy that could be implemented – Identify the area will focus on _ – propose the revenue management strategy that you would implement – Provide a timeline that could be used to implement the revenue management strategy, outlining your role and the role of other people in the organization.
Note: the areas for implementation could be chose from the 4 areas above, or can pick up any revenue management strategy that not doing well and can help RM for holiday inn