Running Shoes Case

 

Read the overview and please be prepared to discuss your answers with the interviewer. Although 30 minutes may not be enough time for you to come to a complete answer for all these questions, you should nonetheless be prepared to discuss your initial thinking on each of them. During your discussion with the interviewer, you will have an opportunity to develop your responses further. Try to construct your responses to be as precise and fact-based as possible. If the overview does not contain enough information for you to develop definitive answers, you will need to use your own experience, judgement, intelligent guesswork, and analysis. If you happen to know the industry described in the overview, feel free to use your knowledge – but remember we are interested in how you think, not how much you know. Please note: “MM” is an abbreviation for million and “Bn” is an abbreviation for “billion”. Questions 1. What is the revenue and total operating profit in dollars for each segment (basic, casual, high-tech, and specialty) of the running shoe sole market in 2014? 2. Given a choice between acquiring Bouncy Bottoms, Cloud Walkers, Dash and Dodgers, and Pure Soles, which would be most beneficial to Sole Train as an entry point into the running shoe sole market? 3. Assuming they go through with their acquisition plans, what additional steps could Sole Train take to try and strengthen its position in the running shoe sole market and ensure its long-term success?

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