You are required to prepare a written sales proposal to a prospective organizational buyer for a business of your choice. This is a business to business (B2B) selling context and therefore your sales proposal should
target a business prospect and demonstrate an understanding of their unique requirements.
Small businesses and independent contractors use sales proposals to land a new contract or client. The best sales proposals highlight what makes your business the most qualified for the contract or task and should
focus on your customer’s needs.
Using secondary research, you will need to gather information about your chosen business and its
product/service and the needs of your prospective buyer.