Watch the three videos below. For each, describe how the video attempts to appeal to pathos and ethos through the audio, images/imagery, tone, voice and any other elements:
Remember that ethos is an appeal to credibility– who is the narrator/speaker/author attempting to be in the video? Who are they attempting to portray? How do you know this? What audience would this ethos appeal be effective for?
Remember that pathos is an appeal to emotion– what emotions is the narrator/speaker/author attempting to appeal to in the video? What emotional connections are they trying to make? What shared values could they be trying to highlight? How are they trying to make you feel? How do you know this? What audience would this be effective for?