Explore news/current events to locate a business that has a complex problem which needs to be addressed. The problem may be related to any business topic (i.e. accounting, marketing, legal, etc.).
It is suggested that you select a recent problem of a public company, which will ensure that you will have access to the information necessary to complete your project.
As you select an organizational problem for your class project, it is important that you select an organization that is interesting, possibly useful to you in your career, industry, or interests. An organization or industry you are interested in should give you better access to information.
1. Skim the case to get an overview of the situation.
2. Read the case thoroughly to digest the facts.
3. Carefully Review information in exhibits.
4. Decide what the strategic issues are.
5. Begin your analysis with some number crunching.
6. Apply the concepts of strategic analysis.
7. Check out conflicting opinions
8. Support your opinions with reasons and evidence.
9. Develop recommendations and an action plan.