Selling musical instruments and CDs

In the older part of your city, a retailer selling musical instruments and CDs has been existing for more than
45 years. This retailer was very popular especially during the ’80s and the ’90s for selling international music CDsas it used to be a rarity. In recent years, the retailer has been incurring losses due to the lack of store visitors and the digitalization of music. The store has no digital presence (no social media or website).
The passionate retail owner now at the age of 70 years, still continues to come to the store every day and hopes for the business to take off again. As a retail management consultant, you are approached by the children of the owner to help to scale their business again. Prepare a report with the following tasks:
1)Devise customer profiles for this retailer, featuring demographic, psychographic, and behavioral segmentation.
2)How with the help of sensory marketing would you enhance the store experience?3)What are the benefits for this retailer to transition to eCommerce? Analyze what costs would the retailer incur for transitioning to an online presence with eCommerce and social media?
4)Provide suggestions for attracting the millennial generation to the store with the help of customer loyalty benefits