Service in Support of Sales

Summarize the overall purpose of utilizing a service approach with customers.
Define some typical service standards and service goals for a retail business.
Explain the strengths that employees in a retail business should have in sales and service.
Identify different types of skills that employees must demonstrate in order to keep customers engaged and help
them make a buying decision.
What obstacles must be overcome in order to use a service model approach with every customer who comes
into a business?
How does correctly staffing a business support service and sales goals?
Identify two actions that retailers should take to drive service and sales, and describe the influence these
actions would have on a customer’s purchase experience.
Write a four-page paper (minimum) that thoroughly addresses all of the areas included under Instruction #2.
The minimum length does not include the title page, abstract, reference page, or any additional pages
containing charts, appendices, etc. Cite a minimum of two outside sources used in your research. You must
give appropriate credit to the sources of the material, both external and internal. The guidelines for In-Text
citations may be found here.
Format Instructions: Your paper must be double-spaced, 12 point Times New Roman font, with 1” margins on
all sides. It must consist of a title page, abstract, body of the paper, and a reference page. A running header
and page numbers must be included per APA style guidelines. Level I, Level II, and Level III headings must be
used in the body of the paper. An appendix (or appendices) must be included after the reference page. The
appendix/appendices should contain materials to support your answers to the questions posed in this paper.
Since outside sources are required on this assignment, APA style in-text citations must be included in the body
of the paper. The guidelines for In-Text citations may be found here. You are expected to follow all APA style
guide requirements. Here are your resources for more information and examples of papers in the APA style:
Your Communication Toolbox, Format, Style, & Citation section has many resources and tutorials on APA
Purdue OWL has a rich website with excellent guidelines, and answers to most of your APA questions can be
found on this website
A Microsoft Word template is located here and is also located in your Communication Toolbox
A sample paper from Purdue OWL is located here
*When you have researched and composed your paper, here’s how to submit your paper: click the title 4.2
Service in Support of Sales link. After the page opens, scroll down to the Assignment Submission section and
click Browse My Computer. You may attach a file in either document format (.doc or .docx) or Adobe format
(.pdf). When finished, click Submit.
*For additional