Description
in the UAE
The report must contain the following sections:
- An introduction to the company and its market (10%)
- Identify brand positioning, brand identity, and brand personality. (25%)
- Identify and explain brand challenges (25%)
- Do recommendations to increase the sales of the brand: brand extension, new
positioning, new product, new market, new brand architecture, new marketing mix (price, product, place, promotion), or new customer relationship management (40%)