Single Overriding Communication Objective (SOCO) Framework

Use the CDC single overriding communication objective (SOCO) template to review one scientific reference related to your public health problem statement or intervention (see page 64 in Essentials of public health communication for the SOCO template).

Summarize the key points of your chosen article, identify three facts or statistics that should be communicated to the public, identify primary and secondary audiences of the information, and write a brief takeaway message for those audiences.

Discuss how lay audiences may evaluate and process this information. When responding to your classmates, provide feedback on the key points, statistics, audience, and takeaway message described in their posts.

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