SK-II so successful in Japan

  1. Why was SK-II so successful in Japan? (4 marks)
  2. Is the SK-II business model in Japan transferable to other markets?
    i. If it’s not transferable, what are the barriers to its transfer? (3 marks)
    ii. If it’s transferable, what are the facilitators? (3 marks)
  3. Assume you decide to expand the SK-II market to another country, now you analyze which one should be given priority:
    i. Describe pros and cons of the China option: (5 marks)
    ii. Describe pros and cons of the UK option: (5 marks)

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