Sports Marketing

  NIKE •Brand Associations and Brand Strategies (1 PAGE) - Provide information concerning the brand strategies utilized by the company. Has the brand or logo been modified over time? Think about the marks, and colors used by the company and why those are important. Do they have a mascot? Refer to chapter 7 in the textbook for more information. •Competition (1 PAGE) - Provide a discussion of the company’s competitors. What are their strengths? Why should the company be aware of the competition? Provide an in-depth discussion.