A new client of yours, Lilly Waters wants to open an ice cream shop near the downtown
shopping center. She will sell ice cream cones or in a cup, shakes, sundaes, and soda.
Her grand opening will be September 30, 2020. The name of her business is Sprinkles!
You, as an independent consultant, have been hired to develop a cash pro forma budget for
her business venture (note: this is a spreadsheet that helps forecast income and expenses
over a period of time). It used to plan for and manage the business if done correctly.
Assignment:
Using Microsoft Excel, construct a monthly proforma cash budget for your client for the first
year of operations.
Use the file attached Excel Template – “Sprinkles” as your starting point. Download and use
this file as the basis for your assignment. Do not make any changes to this pre-defined
template items (this means start with the items that already included and that are
expected in the spreadsheet). You may add your information to the existing sheets. You
may add extra worksheets as needed as well update the template.
Do not use a template from a previous semester – this is academic dishonesty and will be
subject to disciplinary action.
• Place the finished cash pro forma on a worksheet labeled “Cash ProForma”.
• Place all your case assumptions data on a separate worksheet. Label the worksheet
“Assumptions” (note: each piece of data must appear in its own cell on the
Assumption sheet).
• Place your start-up costs on a third worksheet labeled “Startup Costs”
• Create two additional worksheets for your recommendations. You will choose 2 of the 3
recommendations defined at the end of this document. Label one worksheet “Specialty
Desserts” (this will include: Banana Splits, Double Delight Brownie Fudge and Molten
Lava Spectacular), or “Ice Cream Cakes” or Iced Coffee.
• Appropriate Charts (graphs): You will be creating two separate charts so create and
label two additional worksheets for the charts (each chart will be in its own worksheet).
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• Chart One –”Monthly Product Revenue” – this will show the monthly
revenue for each of your five products for the entire year.
• Chart Two – “Total Product Net Income” – You want to track the total
product net income for the year to determine any trends or projections in
product sales.
• Make sure both charts are formatted correctly (i.e. appropriate title, legend
where appropriate, data series properly labeled) and they are appropriate
for business use.
Information needed to complete assignment:
Sugar cones, milkshakes, sundaes, toppings, soda and bottle water.
Product Selling Prices:
I scoop Cup or Sugar Cone – $2.25
2 scoops Cup or Sugar Cone – $3.25
3 scoops Cup or Sugar Cone – $4.25
I scoop Sugar Cone – $2.25
2 scoops Sugar Cone – $3.25
3 scoops Sugar Cone – $4.25
Small Shake – $2.95
Medium Shake – $3.75
Large Shake – $4.50
Small Sundae (1 topping) – $2.55
Medium Sundae (1 topping) – $3.55
Large Sundae (1 topping) – $4.65
Additional topping: .50 per topping
Soda -$1.25 a bottle
Bottled Water – $1.00 a bottle
Cost of Goods Sold:
Ice Cream Cones (Ice cream ingredients and cone) cost $1.10 for 1 scoop and .20
cents extra for each additional scoop
Ice cream Cups (Ice cream ingredients and cup) cost $1.25 and .20 cents per extra
for each additional scoop
Small Shake cost $1.40
Medium Shake cost $1.55
Large Shake cost $1.75
Small Sundae cost $1.20
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Medium Sundae cost $1.50
Large Sundae cost $1.75
Additional Toppings cost $.10
Sodas cost about $.7 per 16 oz. bottle
Water cost $.6 per 16oz bottle
The building rent is $2500 per month.
Phone will cost about $100 per month. Electricity should cost about $800 a
month.
Insurance will be $850 a month.
Advertising and promotion will be $500 a month.
Operating Hours:
Sprinkles will be open seven days a week.
Sprinkles will serve ice cream products all day and will be open from 11am – 8 pm
on weekdays (Monday – Thursday, Sunday).
Friday Saturday 11am – 11pm
Employees:
• Two hourly employees on Friday, Saturday and Sunday.
• One hourly employee needed during Monday – Thursday.
• Either an assistant manager or manager is required during the Sprinkles
Operating hours.
• Your client will be the manager and draw a salary of $35,000 per year (including
benefits). She will work during the busiest times and fill in for the assistant
manager. Approximately 40%.
• The assistant manager will receive a salary of $22,400 per year(including
benefits). Approximately 60%.
• Hourly workers will be paid $8.75 an hour.
Demand Rate:
• Monday – Thursday the owner expects 10 customers per hour.
• Friday – Sunday the owner expects an average of 20 customers per hour..
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Product demand on average:
o 1/2 of all customers will buy 1 scoop Ice Cream Cones
o 1/2 of all customers will buy 2 scoop Ice Cream Cones
o 1/3 of all customer will buy 3 scoop Ice Cream Cones
o 1/2 of all customers will buy 1 scoop Ice Cream cups
o 1/2 of all customers will buy 2 scoop Ice Cream cups
o 1/3 of all customer will buy 3 scoop Ice Cream cups
o 1/4 of all customers will buy Medium Shakes
o 1/4 of all customers will buy Large Shakes
o 1/2 of all customers will buy Small shakes
o 1/4 of all customers will buy a Large Sundae
o 1/3 of all customers will buy a Medium Sundae
o 1/4 of all customers will buy Small Sundae
o 3/4 of all customers will buy a Soda
o 1/4 of all customers will buy a Bottled Water
o 1/4 of all customers will buy an additional topping
Start-up costs
Kitchen equipment: $10,250
Cash register and sales equipment: $1,350
Initial inventory: $4,500
Pre-opening marketing: $1,500
Store fixtures (chairs, tables etc.): $4,500
Oil paintings of your client’s momma and grandma to hang on the wall: $350
Licenses: $1,025
Security deposit: $4,500
First Insurance Payment: $750
Your client has $8,000 and plans to borrow the rest from the bank with a five-year loan
at 2.5% interest. You are to calculate the monthly loan payment using the appropriate
financial function.
Assume a tax rate of 21% if Income Before Taxes (IBT) is equal to or is greater than
$13,500. Assume a tax rate of 13% if IBT is less than $13,500. You are to
calculate the monthly tax payment using the appropriate logical function.
Assume that sales will grow at an average of 1.50% per
month. Assume that each month contains 4.2 weeks.
Recommendations:
Show your client how these recommendations would affect the bottom line by
recreating the pro forma for each scenario, and applying the data analysis to determine
profitability.
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You do not have to start from scratch, but note, these are completely independent pro
formas. They must update accordingly from the data worksheets.
Plan on showing your analysis and discussing the proforma changes that occur under
each new scenario and how it affects profitability.
Use a formatted text box (not a comment) to explain your recommendations under each
new pro forma. This will be approximately a 2-3 paragraph endeavor.
Scenario One: “What if” Analysis for adding flavored ice coffees.
Your client is unsure if she should sell flavored ice coffees. She thinks she can sell a
coffee to every second customer and it seems to be lucrative because the coffee sells
for $3.75 each and costs him only $1.60 to purchase.
Unfortunately your client is afraid that he would cannibalize his soft drink sales with the
coffee customers (one soft drink less for every coffee sold). It will cost him $5,250
to purchase the equipment and insurance costs would rise by another $155 per
month due to the hot equipment needed to make the coffee.
What is your recommendation: Should your client offer flavored coffee to her
customers?
Scenario Two: “What if” Analysis
Your client would like to consider adding ice cream cakes to the list of items
available for sale. She is wanting to offer cakes with customized cake, ice cream
decorations.
She thinks she can sell 20 small cakes a week and 25 large cakes a week. It seems to
be lucrative because the small cake is $16.95 and the large cake is $23.95. Costs are
$5.45 per small cake and $7.40 per large cake.
It will cost her $3,250 to purchase the equipment and insurance costs would rise by
another $255 per month due to the hot equipment needed to make the cakes.
What is your recommendation? Would it be profitable to sell the cakes?
Bonus Scenario Three: “What if” Analysis – Optional 10pts. You may choose to
complete this bonus scenerio. It is optional.
Your client would like to consider adding three specialty sundaes (Banana Split, Molten
Lava Explosion, Nutty Chocolate Brownie.
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She thinks she can sell a specialty sundae to half the customers per day and it seems
to be lucrative because these sundaes sell for 4.75 each and costs him only $1.85 to
make.
Unfortunately, your client is afraid that she would cannibalize his regular sundae sales.
It will cost her $3,250 to purchase the equipment and insurance costs would rise by
another $255 per month due to the hot equipment needed to make the brownies
and molten cake.
For this scenario create and use a pivot table to explain your recommendation
along with the other scenario criteria instructions.
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