Read the case study titled "Starbucks Coffee Company" at the end of Chapter 5 (Corporate
Communication 6th edition-Argenti).
Then write to (about 1000 words) answering the following questions :
- What are the key issues for Starbucks?
- How would the decision to offer fair trade coffee would affect Starbucks' Corporate Reputation?
- What are the problems associated with not offering fair-trade coffee? and how would they affect Starbucks'
Corporate Reputation? - What should Smith do?